Nike T-shirt: Dots
2010
Description
T-shirt designed for Nike.
Fields
Typography, Illustration
  • Nike T-shirt
    Dots
  • Nike recently commissioned 3 T-shirt designs. The brief was to use the 3 brandmarks in interesting ways. 

    This piece uses the 'JUST DO IT' logotype. You can only really read it from a distance.
     
    I did a variety of options for this version (see first 3 images), using various graphic shapes to create the image. In the end, the simple dot version was chosen, as it was most legible at a distance.
     

    CharlesMade Up
    @thisismadeup